COOKIE POLICY

Last updated: 30/Sept/2026

What Cookies Are

Cookies are small text files placed on your device when you visit a website. They let a site remember things about your visit, such as your preferences, and help the site owner understand how the site is being used.

We also use similar technologies including pixels, tags and local storage. Where this policy says “cookies”, it covers all of them.

How We Use Them

We use cookies to:

Make the website work properly and keep it secure
Remember your cookie preferences
Understand how visitors use the site so we can improve it
Measure the performance of our advertising
Show relevant advertising to people who have visited us

Only essential cookies are set automatically. Everything else is set only after you give consent through our cookie banner.

Your Choices

When you first visit, a banner lets you accept all cookies, reject non-essential cookies, or choose which categories to allow.

You can change your preferences at any time by clicking the cookie settings link in the footer of any page.

[Manage cookie preferences]

Rejecting non-essential cookies will not stop you using the website. Some things, such as embedded videos, may not work as smoothly.

Cookie Categories

Strictly necessary
Required for the website to function. These cannot be switched off and do not require consent. They handle security, form submission, load balancing and remembering your cookie choices.

Analytics
Help us understand which pages are visited, how long people stay and where visitors come from. This data is aggregated and used to improve the site. Set only with your consent.

Advertising
Measure the performance of our advertising and allow us to show relevant ads to people who have visited the site. Set only with your consent.

Functional
Enable additional features such as embedded video and scheduling tools. Set only with your consent.

Cookies We Use

Strictly necessary

Cookie

Provider

Purpose

Duration

cookieyes-consent

CookieYes

Stores your cookie preferences

1 year

wordpress_test_cookie

thebiggerbrand.co.uk

Checks whether cookies are enabled

Session

wp-settings-

thebiggerbrand.co.uk

Site functionality for logged-in users

1 year

PHPSESSID

thebiggerbrand.co.uk

Maintains session state

Session

Analytics

Cookie

Provider

Purpose

Duration

_ga

Google Analytics

Distinguishes unique visitors

2 years

ga*

Google Analytics

Maintains session state

2 years

_gid

Google Analytics

Distinguishes unique visitors

24 hours

Advertising

Cookie

Provider

Purpose

Duration

_fbp

Meta

Delivers and measures Meta advertising

3 months

fr

Meta

Delivers and measures Meta advertising

3 months

_gcl_au

Google Ads

Measures ad conversions

3 months

IDE

Google DoubleClick

Measures and targets advertising

13 months

li_sugr

LinkedIn

Browser identification for advertising

3 months

Functional

Cookie

Provider

Purpose

Duration

VISITOR_INFO1_LIVE

YouTube

Embedded video playback

6 months

YSC

YouTube

Tracks video views

Session

This list is reviewed quarterly. Third parties occasionally change their cookies without notice.

Third Party Cookies

Some cookies are set by other companies whose services appear on our site, including Google, Meta, LinkedIn and YouTube. We do not control these cookies. Their use of any data collected is governed by their own privacy policies.

Google: policies.google.com/privacy
Meta: facebook.com/privacy/policy
LinkedIn: linkedin.com/legal/privacy-policy

Managing Cookies in Your Browser

You can also control cookies through your browser settings, including blocking or deleting them. This applies across all websites, not just ours, and may affect how other sites work.

Instructions for common browsers:

Chrome: support.google.com/chrome/answer/95647
Safari: support.apple.com/en-gb/guide/safari/sfri11471
Firefox: support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
Edge: support.microsoft.com/en-gb/microsoft-edge

Do Not Track

Some browsers send a Do Not Track signal. There is no agreed standard for responding to these signals, so our website does not currently respond to them. Our cookie banner gives you direct control instead.

Changes to This Policy

We may update this policy as our website changes or as cookie rules evolve. The date at the top shows when it was last revised.

Contact

Questions about this policy:

contact@thebiggerbrand.co.uk
0330 133 4369
Bury, England, BL9 9AR

You can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.