Last updated: 30/Sept/2026
Who We Are
The Bigger Brand is a dental marketing agency. We are the data controller for personal data collected through this website and in the course of our business relationships.
Company name: The Bigger Brand Ltd
Company number: 15890216
Registered address: 67 Parkhills Road, Bury, England, BL9 9AR
Email: contact@thebiggerbrand.co.uk
Telephone: 0330 133 4369
If you have any questions about this policy or how we handle your information, contact us using the details above.
What This Policy Covers
This policy explains how we collect, use and protect personal data when you visit our website, enquire about our services, or work with us as a client or supplier.
It does not cover personal data we process on behalf of our clients. Where we manage advertising, CRM systems or patient communications for a dental practice, that practice is the data controller and we act as a data processor under a separate agreement. Patients should refer to their own practice’s privacy policy.
Information We Collect
When you contact us
Name, practice name, email address, telephone number, postcode or town, and anything you include in your message or enquiry form.
When you book a call
The above, plus your selected appointment time and any information you provide when booking.
When you request an audit or download a resource
Name, practice name, email address, website address, and any account access you choose to grant us on a read-only basis.
When you become a client
Business contact details, billing information, bank details for payment, access credentials for advertising and analytics platforms, and business performance data you share with us.
When you visit the website
IP address, browser type and version, device information, operating system, pages visited, time spent, referring source, and interaction data. Collected through cookies and similar technologies. See our cookie policy.
When you apply for a job
Name, contact details, CV, portfolio or showreel, work history, right to work information, and anything you include in your application.
We do not knowingly collect personal data from anyone under 18.
Why We Use Your Information and Our Legal Basis
What we use it for | Legal basis |
|---|---|
Responding to your enquiry | Legitimate interests, or steps prior to entering a contract |
Providing our services to you | Performance of a contract |
Invoicing and taking payment | Performance of a contract, legal obligation |
Sending marketing emails to business contacts | Legitimate interests, or consent where required |
Improving our website and services | Legitimate interests |
Website analytics and advertising cookies | Consent |
Recruitment and assessing applications | Legitimate interests, steps prior to entering a contract |
Meeting legal, accounting and regulatory obligations | Legal obligation |
Where we rely on legitimate interests, we have assessed that our interest in operating and promoting our business does not override your rights and freedoms. You can object to this processing at any time.
Marketing Communications
We may send marketing emails about our services to business contacts who have enquired, downloaded a resource, or who work in a sector we serve, where we consider this a legitimate interest under the soft opt-in provisions of PECR.
Every marketing email includes an unsubscribe link. You can also email us at any time to be removed. We action opt-out requests promptly and retain a suppression record so we do not contact you again in error.
Who We Share Your Information With
We do not sell your personal data. We share it with:
Service providers who help us operate, including website hosting, email, CRM, cloud storage, analytics, scheduling and accounting software. Each is bound by contract to process data only on our instructions.
Advertising platforms, where you interact with our advertising. This is governed by their own privacy policies.
Our professional advisers, including accountants, lawyers and insurers, where necessary.
Regulators or law enforcement, where we are legally required to do so.
Our main sub-processors currently include: Google Workspace, Meta, HubSpot, Xero, Calendly, hosting provider.
International Transfers
Some of our service providers are based outside the UK. Where personal data is transferred internationally, we rely on UK adequacy regulations or appropriate safeguards such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
You can request details of the safeguards in place by contacting us.
How Long We Keep Your Information
Data | Retention period |
Website enquiries that do not become clients | 24 months from last contact |
Client records and correspondence | Duration of the relationship plus 6 years |
Financial and invoicing records | 6 years, as required by HMRC |
Marketing contacts | Until you unsubscribe, then a suppression record indefinitely |
Unsuccessful job applications | 12 months, unless you ask us to keep it longer |
Website analytics data | 26 months |
We delete or anonymise personal data once it is no longer needed.
How We Protect Your Information
We use encryption in transit, access controls, two-factor authentication on business systems, regular backups, and restrict access to personal data to staff who need it.
No system is completely secure. If a personal data breach occurs that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform you where required.
Your Rights
Under UK GDPR you have the right to:
Access a copy of the personal data we hold about you
Rectification of inaccurate or incomplete data
Erasure of your data in certain circumstances
Restriction of processing in certain circumstances
Portability of data you provided to us, in a machine-readable format
Object to processing based on legitimate interests, and to direct marketing at any time
Withdraw consent where processing is based on consent
To exercise any of these, email contact@thebiggerbrand.co.uk. We will respond within one month. There is no charge, though we may ask you to verify your identity.
Cookies
Our website uses cookies for essential functionality, analytics and advertising. Non-essential cookies are set only with your consent, which you give through our cookie banner and can change at any time.
Full details are in our cookie policy.
Other Websites
Our website contains links to other sites. This policy applies only to our website. We are not responsible for the privacy practices of sites we link to.
Changes to This Policy
We may update this policy from time to time. The date at the top shows when it was last revised. Material changes will be notified to clients directly.
Complaints
If you are unhappy with how we have handled your personal data, contact us first at contact@thebiggerbrand.co.uk and we will try to resolve it.
You also have the right to complain to the Information Commissioner’s Office.
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Telephone: 0303 123 1113
ico.org.uk
