It works nights, weekends and bank holidays. Most practices are paying it to sit there looking nice.
The Bigger Brand is a Manchester-based dental marketing agency that designs and builds websites for private and mixed dental practices across the UK and Ireland. Sites are built on WordPress, with a dedicated page for each treatment, published pricing where the practice allows it, structured data, and conversion tracking set to booked consultations. Every site is built for speed and mobile, with content checked against GDC guidance and ASA rules.
Most new patients look at your website before they book, however they first heard about you. A friend’s recommendation, a Google search or an Instagram ad usually ends the same way, with someone tapping through to check you look like the right place. Every other channel you pay for relies on it.
So this is where a lot of enquiries are won or lost. Better ads and higher rankings only bring more people to the door. If the site doesn’t answer their questions and make booking easy, you’re paying to send patients somewhere that lets them leave.
Most dental websites were signed off in a meeting where everyone agreed it looked lovely. Nobody asked what it was supposed to do.
So you end up with a homepage carousel nobody scrolls past, a single “Treatments” page listing everything you offer in bullet points, and no prices anywhere. The contact form asks for a phone number before it’s given the patient a single reason to hand one over.
It looks fine. It converts at about one per cent.
The version that works is less about design and more about sequence. Land someone searching for implants on a page about implants. Tell them what it costs before they have to ring and ask. Show them the person who’d do it. Then make booking one click rather than four.
It’s a thinking problem that happens to come out looking like a website.
Most agencies build a site, hand over the keys and disappear. Six months later the prices are out of date, three team members have left, and nobody’s touched a page since launch.
We treat your website as a conversion tool that keeps improving. We keep testing headlines, moving forms, rewriting pages that aren’t performing and adding new ones as your treatment mix changes.
The site you launch with should be the worst version you ever have.
We see the same problems on dental websites again and again, and each one sends patients elsewhere without anyone noticing.
Google can’t rank it and the patient can’t find what they came for. A page per treatment fixes both at once.
Cost is the most searched thing in dentistry. Hiding it doesn’t protect your margins. It just sends the patient to whoever answered the question.
Over half of mobile visitors leave before that. They aren’t weighing you up. They’ve already gone.
Name, email, phone, date of birth, preferred appointment time and a message box, all on a phone, from someone who was only browsing.
No reviews on the page, no cases, no faces. A nervous patient needs a reason to believe you before they need a reason to book.
There’s no tracking, or the tracking counts form submissions rather than booked consultations, so every decision after that is a guess.
Here’s how a site goes from first conversation to launch, and why the design comes later than you might expect.
We look at which treatments you want more of, what the competition in your town is charging, where your patients actually come from and what your current site is doing badly. That’s four weeks of work before anyone opens a design file.
Every page is mapped, every treatment gets its own home and internal links are planned. This is the bit that decides whether the site ranks.
Plain English and real prices, with the questions people are too embarrassed to ask out loud answered before they have to ask them.
Your photography from the shoot day, your brand and your team. It’s designed to be read on a phone in bed at eleven at night, because that’s where most of the browsing happens.
Compressed images, clean code and proper hosting. Page speed affects both rankings and conversions, and most dental sites fall short on both.
Conversions are set to booked consultations, the phone number gets call tracking, and heat maps show where people actually stop. Then we keep improving it.
We’ll review your current site against the practices you’re competing with and show you where patients are dropping off, what’s missing and what we’d fix first. It’s free.
Dental website design in the UK typically ranges from around £2,000 for a small template-based site to £10,000 or more for a custom build with individual treatment pages, copywriting and conversion tracking. Hosting, maintenance and content updates are usually charged separately. Before comparing quotes, check whether copywriting, photography and tracking set-up are included.
Yes, in most cases. Publishing prices generally improves both search visibility and enquiry quality, because cost is one of the most searched dental topics. Under ASA rules, advertised prices must include the full cost of treatment, and “from” prices must reflect an option that’s actually available. Practices that publish pricing typically get fewer enquiries, but more of them go on to a consultation.
A dental website generally needs a homepage, an about page, a dedicated page for each treatment, a team page with clinician details and GDC numbers, a new patient page, fees, contact details with opening hours, and location pages for the surrounding areas you actually serve. A single combined treatments page rarely ranks for individual treatment searches.
A custom dental website typically takes eight to twelve weeks from brief to launch, including research, content writing, design, build and testing. The timeline depends largely on how quickly content, photography and clinician details are supplied and approved. Template-based sites can launch faster, but usually need more work afterwards to rank and convert.
