No account managers passing messages along. You talk to the person doing the work.
The Bigger Brand is a dental marketing agency based in Manchester, with a team of 12 covering paid advertising, SEO, web design, video production, editing, social media and operations. The agency is led by managing director and founder Lucky Karam. Siobhan, our dental practice consultant, reviews every client's strategy before any budget is committed. All work is delivered in-house for practices across the UK and Ireland.
Plenty of agencies have added a dental arm. We built the whole agency around dentistry from day one.
That shows in the detail. Your video editor has cut dozens of implant consultations. Your copywriter knows the ASA rules on clear aligners inside out. Your SEO specialist has ranked dental practices in towns like yours. Nobody is learning dentistry on your account.
Managing Director and Founder
Creative marketer, founder and managing director, with more than 10 years in marketing and 5 in dental. Specialism: team management and creative direction.
Head of Operations and Paid Ads
Digital marketing specialist with more than 10 years in marketing and 7 in dental. Specialism: paid ads and business growth.
Dental Practice Consultant
Practice consultant with more than 15 years inside dental practices, covering management, treatment planning and TCO training. Specialism: case acceptance and practice growth.
SEO Manager
Technical and local SEO specialist with 5 years in search and 3 in dental. Specialism: map pack rankings and organic growth.
Website Designer
Designer and developer with 6 years building websites and 3 in dental. Specialism: conversion design and site architecture.
Social Media Lead
Social media strategist with 4 years in content and community and 2 in dental. Specialism: organic social and brand voice.
Videographer
Filmmaker with a background in commercial production, now focused on dental. Specialism: practice films and patient stories.
Videographer
Videographer and photographer working across production and dental. Specialism: social-first video and clinical photography.
Editing Lead
Video editor and post-production lead. Specialism: short-form video and getting one shoot into every format you need.
HR Manager
HR and operations manager with a background in people management across creative teams. Specialism: recruitment, team development and culture.
Tell us about your practice and what you want more of. We’ll come back within one working day with an honest view on whether we can help.
The Bigger Brand is led by managing director and founder Lucky Karam, a creative marketer with more than 10 years in marketing and 5 specialising in dental. Operations and paid advertising are led by Jay, a digital marketing specialist with more than 10 years in marketing and 7 in dental.
No. All work is delivered in-house by our team of 12, covering paid advertising, SEO, web design, video production, editing, social media and operations. You deal directly with the specialists working on your account, not through an account manager.
Marketing specialists rarely understand the operational side of a practice: treatment mix, pricing, clinical capacity and case acceptance. Siobhan does. She reviews the strategy for every client before any ad budget is committed, which often turns up problems advertising alone won’t fix, such as pricing or slow enquiry handling.
We work with one dental practice per postcode area, which limits how many clients we take on. Once a practice becomes a client, we turn down competing practices in that area for as long as we work together.
