We started out doing marketing for anyone who’d have us. Gyms, solicitors, a couple of restaurants. Then we took on a dental practice just up the road and realised something uncomfortable.
We were generating enquiries, and almost none of them turned into treatment. The ads weren’t the problem. Nobody in the chain understood how a practice actually converts a patient. The agency didn’t, and if we’re honest, at that point neither did we.
So we stopped taking on anything else, brought in Siobhan, who has spent more than 15 years on the practice side, and rebuilt how we work around the part everyone else ignores.
The Bigger Brand is a dental marketing agency based in Manchester, working with private and mixed dental practices across the UK and Ireland. Founded by Lucky Karam, the agency runs paid advertising, SEO, websites, content and follow-up systems for practices that want more of the right treatments. The team of 12 includes Siobhan, a dental consultant with more than 15 years of practice-side experience. We work with one practice per postcode area.
Dental marketing can’t follow one template. We won’t put your budget into a platform because somebody pushed it at the last industry conference.
Take two practices. One sits in a commuter town with three competitors on the same high street. The other is a new squat in a rural village where the local NHS list closed years ago. The established practice has to prove why patients should pick it. The squat mostly needs to be seen. They might offer the same treatments at similar prices, and still need completely different marketing.
So we do the research before we launch anything. We look at how people search locally, what your competitors charge, how far patients travel, and how much room you’ve got in the diary for each treatment.
The strategy that comes out of it is built for your town, not lifted from the last client.
Paid ads, SEO, content, websites and follow-up, all run in-house by people who only work in dentistry.
Campaigns built around the treatments you want more of, and judged on the cases they book.
Treatment pages, map pack rankings and answers that Google and ChatGPT can find and quote.
Your team, your surgeries and your real cases, shot in a day and used for months.
Pages that turn visitors into bookings, and follow-up that stops enquiries going cold.
Most marketing agencies can launch an ad campaign. Ask them why your case acceptance dropped last quarter and the room goes quiet.
They’ve never worked inside a practice.
Siobhan has. She brings more than 15 years of hands-on experience in practice management, treatment planning and treatment coordinator training. She knows the moment a patient hears a quote and hesitates, which is why she reviews the strategy for every client before a pound of ad budget is spent.
That often means finding problems that have nothing to do with advertising. If your implant pricing needs a rethink, or enquiries are waiting days for a call back, we’d rather find it in week one than watch your budget disappear.
It isn’t the most profitable way to start working with a practice. It’s the best way we know to keep working with one.
Treatment mix, pricing, conversion and capacity first. Sometimes the answer isn’t advertising.
Treatments booked, cost per case, consultations attended. Impressions live on page four.
We turn down the practice down the road, and we keep turning them down. It limits how big we can get. We’re fine with that.
If we don’t think the numbers will work for your practice, you’ll hear it on the first call. Better in week one than month four.
Every claim is checked by a person against GDC guidance and ASA rules, plus Dental Council and ASAI rules for practices in the Republic of Ireland. It’s your registration on the line, not ours.
Every campaign is reported honestly, including the ones that underperform. You’ll see what didn’t work and what we changed, in the same report as the wins.
Tell us about your practice and what you want more of. We’ll come back within one working day with an honest view on whether we can help.
The Bigger Brand is a dental marketing agency based in Manchester, working with private and mixed dental practices across the UK and Ireland. We judge our work on treatments booked and cost per booked case, not enquiry volume. Services include Meta and Google ads, local SEO, AI search, content filmed in practice, websites and follow-up systems that turn enquiries into attended consultations.
The Bigger Brand has a team of 12 covering paid advertising, social media, video production, editing, web design, SEO and operations. The agency is led by managing director and founder Lucky Karam. The team includes Siobhan, a dental consultant with more than 15 years of practice-side experience in practice management and treatment planning, who reviews the strategy for every client.
No. We work with one dental practice per postcode area. Once a practice becomes a client, we turn down other practices in that area for as long as we work together. It limits how many clients we can take on in any town or city, and we say so up front rather than negotiating it case by case.
Three things you can check. A dental consultant reviews the strategy for every client, so planning starts with treatment mix, pricing and capacity rather than an ad account. Monthly reports lead with treatments booked and cost per booked case. And we work with one practice per postcode area, so we’re never running your competitor’s campaigns.
