More new patients, more treatment starts, and revenue you can trace back to where it came from. For practices across the UK and Ireland, run from our base in Manchester.
We’re a specialist dental marketing agency built for ambitious practices. Disconnected campaigns and impressive-looking reports don’t grow anything. We look at the whole picture: your brand, your competition, how patients find you, what happens when they enquire, how many actually attend, and what it turns into at the end of the month.
Strategy, content, paid advertising, SEO, websites and patient conversion, run as one system instead of seven separate conversations. We’re selective about who we take on, and when we do, we get properly inside the business. Your prices, your treatment mix, where you want to be in three years, and what’s standing in the way. Because a lead isn’t the result. Booked consultations are. Treatment starts are. Revenue is.
One team. One strategy. One goal.
Based in Manchester. Working with practices from Cornwall to Donegal.
Implant, Invisalign and open day campaigns built around the cases you actually want in the diary.
Catch the people typing “implants near me” at eleven at night, before they reach the practice down the road.
Treatment pages, technical fixes and content that bring in implant and aligner searches month after month, without paying per click.
Own the three listings above the fold in your town. That’s where the phone calls genuinely come from.
Patients now ask ChatGPT for a good implant dentist nearby. We make sure yours is the one it names.
We film in your surgeries with your team and your real cases. A year of content from a single day.
A page for every treatment you want more of, priced, explained and written to convert the reader.
Follow-up sequences, call scripts and reception training, so enquiries don’t go cold by Thursday.
Years of lapsed patients and cold enquiries. The cheapest cases you’ll book, with no ad spend.
How a new squat practice grew fast enough to add more surgeries inside its first year.
Apr 23, 2026 | 07.00 AM - 10.00 AM
How Everysmile moved up the Invisalign provider tiers, from Diamond to Platinum, in nine months.
May 07, 2026 | 09.00 AM - 02.00 PM
How a practice owner went from planning to sell to expanding the practice within 12 months.
May 15, 2026 | 03.00 PM - 08.00 PM
The first four weeks go on your treatment mix, pricing, capacity and conversion. Sometimes the fix isn’t more advertising.
The first four weeks go on your treatment mix, pricing, capacity and conversion. Sometimes the fix isn’t more advertising.
Siobhan has spent more than 15 years on the practice side. She reviews every plan before a penny of ad budget goes out.
Cost per booked case and consultations attended come first. Impressions sit at the back.
We won’t take on the practice down the road. Your campaigns never compete with ours.
“The team at the bigger brand are consistently professional, friendly, and extremely knowledgeable. From start to finish, the service has been smooth, well-organised, and handled with genuine care and attention to detail.”
Google review
“Working with The Bigger Brand has taken a huge weight off my shoulders. Their team handles all of our branding and marketing with such professionalism that I can fully focus on running Postbox Pharmacy.”
Google review
“They build a team to work with you and make sure you meet your objectives. Best web designers and SEO experts.”
Google review
Tell us about your practice and what you want more of. We’ll come back within one working day with an honest view on whether we can help.
We’re based in Manchester and work with dental practices across England, Scotland, Wales, Northern Ireland and the Republic of Ireland.
Dentistry is our focus. Everything we build, from ad copy to reporting, is designed around how a practice turns enquiries into treatment.
No. We work with one practice per postcode area for as long as you’re a client.
Yes, north and south of the border. Every claim is checked against the rules for the market it runs in: GDC and ASA in Northern Ireland, and the Dental Council and ASAI in the Republic.
Usually after the first four weeks. That time goes on reviewing your practice, setting up tracking and filming content, so the ads launch on solid ground.
Monthly, leading with treatments booked, cost per booked case and consultations attended.
We work closely with software partners including Dentally and Boxly, so your marketing, CRM and diary data can talk to each other.
Book a call. We’ll ask about your practice, your treatment mix and what you want more of, then tell you straight whether we think we can help.